Building a Personal Brand: Where to Begin (and Why It Matters)

We hear it everywhere these days: “You need a personal brand.” But what does that actually mean? And where do you even begin when you’re just figuring things out?

Here’s the truth: building a personal brand isn’t about becoming an influencer or turning your life into a highlight reel. It’s about showing up in a way that feels true to you, sharing your work or message clearly, and creating something others can connect with.

Whether you’re a designer, a writer, a coach, or a creative figuring it all out while juggling your 9–5, having a personal brand helps you stand out without shouting. It tells people what you do, why you do it, and what they can expect when they work with or learn from you.

What Exactly Is a Personal Brand?

Your personal brand is the mix of your skills, values, personality, and voice — all wrapped into how you present yourself online and offline. It’s not just a logo or colour palette (though those help too). It’s the feeling people get when they land on your page or hear your name.

Think of it like your digital presence with a bit of heart.

Why Building a Personal Brand Is So Useful

If you’re hoping to grow a business, share your ideas, or land more aligned opportunities, building a personal brand can help people trust you faster. It gives you a consistent way to show up and communicate who you are — even when you’re not speaking directly.

Still unsure? Here’s what building a personal brand isn’t:

• It’s not oversharing your personal life

• It’s not copying what everyone else is doing

• And it’s definitely not about being perfect

It’s simply about clarity. About knowing what you stand for, and letting others see it too.

Where Do You Start?

Here are a few simple places to begin:

Get Clear on What You Want to Be Known For

Choose 2–3 areas you want to be associated with — whether it’s design, slow living, productivity, or something else.

Pick a Platform You Actually Enjoy

You don’t need to be everywhere. Start with one platform (Instagram, YouTube, or a blog) and build your voice there. (I'd suggest a website tbh, a platform that you own entirely, just incase (another) social media platform gets banned! Need help with a website? Check out AndevDigital - my 5-9 business where i help businesses grow online through design and marketing.)

Share What You’re Learning, Not Just What You’ve Mastered

You don’t need to be the expert — just honest. People connect with stories, not polish.

Make It Easy to Recognise You

A consistent tone of voice, colour palette, and style helps you become memorable. Templates and brand kits can help.

Keep It Human

Your personal brand should grow with you. Let it feel like a conversation, not a performance.

Final Thought

You don’t need to have it all figured out before you begin. Building a personal brand is a slow and evolving process — just like you. The most important part? Starting. And staying true to what feels good for you.